Privacy Policy

1. Introduction & Data Fiduciary Details

This Privacy Policy is published by Media Mirch, a public relations and strategic communications agency headquartered in Pune and Mumbai, Maharashtra, India (referred to as "Media Mirch", "we", "our", or "us").

This policy has been drafted with consideration of the Digital Personal Data Protection Act, 2023, the Information Technology Act, 2000, and other applicable information privacy principles. It describes the specific categories of data we collect through mediamirch.com, the operational reasons for collection, how your information is protected, and your rights regarding your personal information.

2. Categories of Personal Data Collected

We collect only the personal information reasonably necessary to respond to client inquiries, scope strategic PR and communications campaigns, and operate this website:

• Direct Inquiry Data: When you submit our contact form, email us, or initiate contact via our WhatsApp channel, we collect your Full Name, Business Email Address, Phone Number, Organization / Brand Name, and Project Scope details.
• Client Review & Testimonial Data: When you submit feedback through our review form, we collect your Name, Designation, Company, Star Rating, and Written Review Text.
• Technical & Telemetry Data: Standard server logs and website telemetry processed through our analytics infrastructure, including browser type, operating system, general geographic region (city/state level), referring URL, and session interaction metrics.

3. Statutory Grounds & Purposes of Processing

Media Mirch processes personal data under the following legitimate grounds:

• Responding to Pre-Contractual Inquiries: Reviewing client project briefs, evaluating public relations feasibility, and preparing customized proposals and strategy decks.
• Service Delivery: Facilitating media relations, author publicity, press conference logistics, and SEO strategy as requested.
• Legitimate Business Interests: Maintaining website security, preventing malicious automated spam submissions, and evaluating site usability.
• Consent: Publishing client reviews and executing opted-in newsletter or media contact subscriptions.

4. Client Inquiries & Pre-Release PR Confidentiality

5. Client Reviews & Testimonial Verification Protocol

Media Mirch values transparent, genuine client feedback. Reviews published on our website are governed by the following verification protocol:

• Relationship Verification: Submissions are verified against authentic contractual, advisory, or campaign relationships with Media Mirch.
• Moderation: Submissions containing unlawful content, hate speech, spam, or verified conflicts of interest will not be published.
• Neutrality: Verified authentic feedback is evaluated fairly without deceptive artificial amplification.

6. Analytics, Telemetry & Cookie Usage

Our website utilizes technical cookies and telemetry services to understand audience engagement:

• Essential State Cookies: Stored locally to remember your interface preferences and consent choices.
• Analytics Telemetry (Google Analytics): Aggregates traffic telemetry such as page load speed, session durations, and popular blog content. IP addresses and technical telemetry are processed through standard analytics infrastructure without linkage to your personal identity.

You can configure your web browser at any time to reject non-essential cookies or clear existing cookies through your browser settings.

7. Third-Party Service Providers & Infrastructure

We do not sell, rent, or trade personal information to data brokers. Data is processed only through trusted technological partners:

• Hosting & Cloud Infrastructure: Dedicated secure server hosting in managed data center facilities.
• Headless Content Management: Storyblok CMS for structured content delivery and blog publishing.
• Communications: Standard enterprise email servers and official WhatsApp Business routing for inbound inquiries.

8. Data Retention & Storage Safeguards

We retain client inquiry records for as long as necessary to fulfill the operational business purpose for which they were collected, or to comply with statutory accounting and legal obligations. Inactive inquiries that do not result in a commercial engagement are purged periodically.

We implement administrative and technical security measures—including TLS/SSL encrypted transmission, access-controlled server environments, and isolated database storage—to safeguard personal data against unauthorized access or alteration.

9. User Rights & Grievance Redressal Mechanism

In accordance with applicable privacy legislation, you have the right to request access to the personal data we hold about you, request corrections to outdated information, or request the deletion of your inquiry data from our active records.

10. Children's Privacy Policy

Our website, media services, and communications consulting are strictly intended for corporate representatives, authors, and individuals aged 18 and above. We do not knowingly collect or solicit personal data from children under the age of 18.

11. Policy Modifications

We may update this Privacy Policy periodically to reflect operational enhancements, new service offerings, or evolving legal frameworks. Any revisions will be published on this page with an updated "Last Updated" timestamp.